Why Every Coach Needs An Intentional Brand Strategy

Filed in Branding, Strategy — February 26, 2023

I see it every single day.

Frustrated, confused, overwhelmed coaches – excellent coaches – who struggle with the business part of their coaching business.  I know this because I used to be in this boat as well.  Even though I had a great interest in developing and running my own business, I didn’t know where to start.

Most coaches that I talk to dive head-first into sales and marketing – which is understandable, right?  In order to have a business, you need sales, and you also need some type of marketing strategy.

The Problem

More often than not,  these sales and marketing plans have little to no foundation.

Coaches put these ideas into motion, and when they’re not getting consults, and clients, and nobody is buying their programs, they can’t figure out what is going on.

And honestly, this is where a lot of coaches stop and throw in the towel.  I’ve seen it countless times.  It’s a real shame because there are coaches who are committed to making a difference in people’s lives and in the world, but they can’t seem to get things up and running on the business side.

The Solution

This is why every coach – before they jump into sales and marketing – needs an intentional BRAND STRATEGY.

Entrepreneurial coaches need to transform their mainstream businesses into brands.

Through an in-depth understanding of their target audience.

Through differentiation.

Through personality.

Through communication and storytelling.

Through providing an amazing client experience and journey.

Through defining – and living – their business values every day.

There are more, but these are a few of the major components of brand strategy.

An intentional, purposeful brand strategy INFORMS your sales and marketing strategies.  You know exactly who you are talking to, what you need to say, and how you need to say it.

Your business will also be in complete alignment, allowing you to relax and show up every single day as the authentic entrepreneur and coach you want to be.

Most coaches, unfortunately, have this process backwards.  They jump into sales and marketing, and then realize that the lack of foundation is holding them back.  They don’t know what to do if things don’t work out, or where to go. 

If this is you – it’s no problem, I have your back!  We just need to pivot and develop the brand strategy for your business that will propel you into the future.

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